Product Design
Interfaces that feel inevitable — designed with evidence, not instinct.
Great product design is invisible: users accomplish their goals without friction, and your brand is reinforced at every touchpoint. We deliver UX/UI design, design systems, and Figma prototypes that are grounded in user research, aligned to your brand, and handed off ready for engineering — not handed back for revision.
What you get
What's included in our
Product Design engagement
User Research-Backed Design Decisions
Every major design decision is grounded in evidence — user interviews, competitive analysis, usability testing, or analytics review. You get designs that reflect how your actual users think, not how your internal team assumes they think.
A Complete Design System, Not Just Screens
We deliver a component library in Figma — tokens, atoms, molecules, templates — with documented usage guidelines. Your engineering team has a single source of truth for every UI element, eliminating inconsistency and accelerating future feature development.
Clickable Prototypes for Validation and Pitches
Before engineering commits a single line of code, we produce interactive Figma prototypes that feel like the real product. Use them to validate with users, align stakeholders, or present to investors — evidence of product thinking, not just wireframes.
Our process
How we deliver Product Design
User and Competitor Research
We conduct user interviews with your target personas, analyse competing products, and review any existing analytics to establish what's working, what's frustrating, and where your product has a design opportunity to differentiate.
Information Architecture and User Flows
We map the complete user journey — every screen, every decision point, every edge case. The IA is reviewed and agreed before design begins, so we're solving the right navigation and workflow problems rather than discovering them in engineering.
Visual Design and Component Creation
We apply your brand identity to the IA to produce high-fidelity screen designs across all device breakpoints. As screens are approved, we build them into a reusable component library — so the design system grows as the product design matures.
Usability Testing and Dev Handoff
We test the interactive prototype with real users from your target audience, identify friction points, and iterate. Once testing is complete, we deliver a developer-ready Figma file with spacing specs, component documentation, and interaction notes that engineering can build from directly.
Stack
Technologies we use
Why Palsoro for Product Design
Designers Who Understand Development Constraints
Our designers have worked alongside engineering teams for years. They design with component reusability, responsive behaviour, and interaction feasibility in mind — which means fewer "that's impossible to build" conversations and faster, more accurate engineering estimates.
Brand Consistency Is Non-Negotiable
We don't apply generic UI patterns to your brand — we interpret your identity into product design decisions. Typography, colour application, motion, tone of error messages — every element is considered in the context of the brand you've worked hard to build.
We Design for the Second Session, Not Just the First
First impressions matter, but product success depends on continued use. We design for expert-mode efficiency alongside first-time discoverability — keyboard shortcuts, bulk actions, progressive disclosure — so your power users stay happy as your product matures.
Yes — most clients come to us with existing brand guidelines. We interpret and extend those guidelines into a product design system, resolving any gaps or inconsistencies in the existing brand documentation along the way.
Yes. We design with a responsive-first approach, producing designs across desktop, tablet, and mobile breakpoints. For native mobile apps, we design to platform conventions (iOS Human Interface Guidelines, Material Design) while maintaining your brand consistency.
We schedule weekly review checkpoints at key milestones — IA approval, style exploration, first full designs — and use asynchronous Figma commenting for day-to-day feedback. We don't expect daily involvement, but we do expect clear feedback at each milestone to keep the process moving.
We hand off to whoever is building the product. Our Figma files include all the information an external engineering team needs to implement designs accurately, and we offer a brief engineering handoff call to walk through specifications, component logic, and interaction details.