About Palsoro

We build systems that run your business — and that humans actually use.

Palsoro is a software and automation company for founder-led businesses. We design websites, apps, custom software and AI automation around one thing most tech companies ignore: how people actually behave.

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Custom software platform built by Palsoro — multi-university admissions automation — A Palsoro build in production: Degreelo, processing real admissions across 104+ programmes.

3L+
People using what we've built: 10+
Years building software: 10+
Industries served: 3
Continents with active clients

Who we are

A software company that started with a frustration.

For over ten years, we watched the same story repeat: a business buys software or automation, the launch goes well — and within a month, the team quietly stops using it. Leads still die in inboxes. Follow-ups still depend on memory. The technology worked perfectly. The humans didn't cooperate.

Palsoro was built to fix that specific failure. Every system we ship — a website, an app, a production platform, an AI automation — is designed around how your team and your customers actually behave. Not how a demo assumes they will.

The result: systems that don't just work on launch day. They get used, every day after.

What we do

Four ways we free up your time.

Solar company client acquisition system built by Palsoro

Websites

Business websites and landing systems built to capture leads — not just look good. Geo-targeted pages, booking flows, and every inquiry routed where it can't be missed.

Custom software

Operations platforms, production management systems, verification ecosystems — the internal software that moves knowledge out of one person's head and into a system everyone runs on.

Apps & platforms

Customer-facing products built for adoption: passwordless logins, live tracking, zero-friction flows. We ship our own products — Degreelo, Briefer — so we build yours like our money is in it.

AI & automation

Lead response in seconds, follow-up sequences that never forget, invoicing and reporting that run themselves. Automation designed around your team's real habits — so it survives past week one.

Explore our work →

How we think

Automation fails on the human side, not the technical side.

This sentence is on our wall, and it's in every build.

01
A feature nobody uses is a cost, not an asset.

We design for the person's actual day — the shift supervisor, the receptionist, the founder checking WhatsApp at midnight.
02
Trust is built by evidence, not appeals.

Every flow we design accumulates proof before it asks for anything.
03
Every feature should kill a named anxiety.

Hidden fees, lost applications, forgotten follow-ups — we map the fear first, then write the code.
04
Speed-to-lead wins.

In most industries, the first business to respond gets the customer. Our systems make that you.

This isn't intuition. It's organisational psychology applied to software — and it's why Palsoro systems stay in use long after other agencies' work gets abandoned.

The founder

Built by someone who studied both sides of the problem.

Sonchit, Founder — 10+ years building software for businesses, formally trained in organisational psychology along the way. He writes weekly about the human behaviour underneath business problems — and builds the systems that fix them.

Read his thinking — sonchit.com →

Sonchit

Founder, Palsoro

Selected work

Systems we've built, running today.

UGPF Volunteer verification and programme management ecosystem for a multi-programme NGO Degreelo Multi-university admissions and exam-prep automation platform — 104+ programmes Briefer Our own SaaS: a unified business workspace with built-in AI and organisational diagnostics GradesLoom Test-prep platform and the operations software running behind it FGPS Solar Rebrand plus a geo-targeted client acquisition system for a Rajasthan solar installer Premium Coatings with Hatter Innovations Production management software for a Chennai coatings manufacturer Singular with Hatter Innovations Digital presence for a Swiss advisory firm Doped Streetwear e-commerce — credited on-site: "Website by Palsoro"

See the full case studies →

How we work

Diagnose → Prove → Install.

01 Free

Diagnose

Tell us your most repetitive task. We map where your business bleeds time and leads — no pitch, a diagnosis.
02 3 days

Prove

We build a working prototype of the core fix. You judge evidence, not promises.
03 7 days

Install

The proven system goes live in your business — with your team trained on it, not just handed over.

Start with a free diagnosis

Questions

Before you ask.

What does Palsoro do?

Palsoro builds websites, custom software, apps, and AI automation for founder-led businesses. Every system is designed around how people actually behave, so it gets used — not abandoned after launch.

How is Palsoro different from other software companies?

Most automation fails because teams don't adopt it. Palsoro combines 10+ years of software engineering with organisational psychology — we design for human behaviour first, which is why our systems stay in daily use.

Who does Palsoro work with?

Founder-led small and mid-size businesses — especially companies losing leads to slow follow-up, manual processes, and knowledge trapped in one person's head.

How much does a project cost?

Every project starts with a free diagnosis. You get a clear scope and fixed price before any commitment — and a working prototype within 3 days so you can judge evidence, not promises.

Does Palsoro build its own products?

Yes. We build and run our own platforms — Templistic (chat commerce) and Briefer (a unified business workspace with AI and organisational diagnostics) — and we build client systems to the same standard as our own.

Where is Palsoro based?

India, working with clients across India, Europe, the US, Singapore, and the Middle East.

Your business is losing leads it already paid for.

Let's find exactly where — free, in one conversation.

Book your free diagnosis

Palsoro — systems that humans actually use.

We build systems that run your business — and that humans actually use.

A software company that started with a frustration.

Four ways we free up your time.

Websites

Custom software

Apps & platforms

AI & automation

Automation fails on the human side, not the technical side.

A feature nobody uses is a cost, not an asset.

Trust is built by evidence, not appeals.

Every feature should kill a named anxiety.

Speed-to-lead wins.

Built by someone who studied both sides of the problem.

Systems we've built, running today.

Diagnose → Prove → Install.

Diagnose

Prove

Install

Before you ask.

Your business is losing leads it already paid for.

Get in touch