Case study
Repositioning an Industrial Brand as a Premium Category Leader
Summary
Premium Coatings is a UK-based specialist in industrial surface protection products. Despite supplying blue-chip clients across construction and manufacturing, their brand presence was dated and their ordering process was manual and error-prone. Palsoro was engaged to reposition the brand, digitise operations, and build a web presence that matched the quality of their product range.
"Palsoro didn't just redesign our brand — they rebuilt how we operate. The software they delivered has genuinely changed how we win business."
The situation
A strong product, hidden behind an outdated identity
Premium Coatings were winning contracts on product merit alone, but losing opportunities at the first impression. Their existing branding hadn't been updated in over a decade, their website lacked product information, and sales teams were managing quotes and orders via spreadsheets. The risk of errors, delays, and lost opportunities was compounding as the company scaled. They needed a partner who could think commercially and execute across brand, software, and digital simultaneously.
The solution
A full-stack brand and operational transformation
Palsoro designed and delivered a comprehensive rebrand — new visual identity, colour system, and packaging — alongside a bespoke quoting and order management platform built to eliminate manual errors. The new website positioned Premium Coatings as a category authority, with detailed product pages, technical data sheets, and an integrated enquiry system that fed directly into the new software. We also built a lightweight CMS so the internal team could manage content independently going forward.
The result
Trade enquiries tripled. Manual errors eliminated.
Within six months of launch, inbound enquiries from the website tripled. The new software reduced order processing time by 40% and eliminated the quoting errors that had previously required hours of manual reconciliation. The rebrand directly contributed to landing two of the company's largest-ever contracts, with buyers citing the professional presentation as a key factor in their decision.
Technologies & tools