Websites
Websites, landing pages and geo-page systems built to convert, not decorate.
Custom Software
Operations platforms and internal tools shaped around how your team actually works.
App Development
MVPs, products and customer portals engineered for the first minute.
AI & Automation
Instant lead response, follow-ups, invoicing and reporting that run themselves.
Overview
Premium Coatings And Chemicals Pvt Ltd is a Chennai manufacturer of polyurethane, epoxy, wood, architectural and plastic coatings — ISO 9001 and 14001 certified, operating since 1996, with a team of 51–100. The public storefront is a verified catalog presence built for how industrial buyers actually search and enquire; the deeper work is the operations and production software behind it. The website is what customers see. The software is what runs the business.
01The situation
Three decades of product credibility, ISO certification and a specification-driven customer base — all coordinated through spreadsheets and phone calls. Quotes were rebuilt by hand for every enquiry, batch and production records lived in parallel files, and the risk of a pricing or formulation error grew with every new order. Buyers, meanwhile, had no reliable way to verify the company before calling.
02The solution
Palsoro built the operations and production management software that sits behind the business — quoting, order flow, batch and production records, and the reporting leadership needed to see the whole line at once — delivered in collaboration with Hatter Innovations. In front of it, the public presence was rebuilt around what an industrial buyer checks first: the full product range by coating family, the certifications and GST registration in plain sight, and an enquiry path that reaches the right person without a phone call.
03The result
Manual quoting errors — the kind that cost hours of reconciliation and occasionally a customer — were designed out rather than trained around. The catalog does the credential work up front: range, certification, GST status and response rate visible before anyone picks up the phone, so the enquiries that do arrive are from buyers who already know what they are buying.
Palsoro didn't just tidy up how we present ourselves — they rebuilt how we operate. The software behind the catalog is what changed the business.
Working with Palsoro transformed how we manage our operations. Their team delivered a custom platform that integrated seamlessly with our existing workflow — on time and beyond our expectations.
