Case study
A Custom WordPress Sales Engine for India's Emerging Solar Market
Summary
FGPS Solar is a residential and commercial solar installation company operating across Rajasthan. In a market where trust and tangible ROI calculations drive purchase decisions, they needed more than a brochure site — they needed a sales tool. Palsoro built a fully custom WordPress platform with a proprietary solar savings calculator, project showcase, and lead capture system that turned website visitors into qualified enquiries.
"The calculator alone changed our business. Customers come to us having already done the numbers — they're not asking 'should I go solar', they're asking 'when can you install'. That shift is enormous."
The situation
A strong product, lost in a crowded market
The solar installation market in India is growing fast, but trust is scarce. Customers are making ₹3–15 lakh decisions with limited ways to verify installer credibility or calculate their actual return on investment. FGPS Solar had competitive pricing and strong installation quality, but their web presence — a generic template — wasn't doing the work of converting sceptical visitors into leads. They needed a site that built trust, showed completed projects, and gave visitors a compelling reason to enquire before calling a competitor.
The solution
A custom WordPress build designed around the solar buying journey
Palsoro built a bespoke WordPress theme from scratch — no page builder, no generic templates — with performance and conversion as primary design goals. The centrepiece is a custom solar savings calculator that takes inputs (monthly electricity bill, roof type, location, system size) and outputs personalised savings projections, payback period, and 25-year ROI — updated in real time as users adjust inputs. We built a project showcase with filterable case studies by system size and property type, a trust-building reviews integration, and a lead capture flow that qualifies enquiries before they reach the sales team. The site is optimised for local SEO across Rajasthan districts.
The result
Qualified leads tripled. Calculator drives 68% of sessions.
Within 90 days of launch, qualified lead volume increased 3.2× compared to the previous quarter. The solar calculator became the site's most-used feature — 68% of all visitors interact with it, and average session duration increased from 45 seconds to over 4 minutes. The quality of incoming leads improved markedly: sales calls now start with customers who have already seen their projected savings, cutting average sales cycle time by 35%. FGPS Solar expanded their installation team within six months of launch to handle the increased pipeline.
Technologies & tools