Market Research
Know your market before you spend the budget finding out the hard way.
Building in a market you haven't validated is the single most common cause of startup failure — and it affects established companies launching new products too. We deliver structured market research: competitor analysis, user interviews, ICP profiling, and go-to-market validation that gives you genuine market intelligence before you commit.
What you get
What's included in our
Market Research engagement
Competitor Landscape Analysis
A systematic analysis of your competitive set — feature comparison, pricing model dissection, positioning mapping, customer review mining, and identification of genuine gaps your product can own. Delivered as a structured report with actionable strategic implications, not a sprawling spreadsheet.
Ideal Customer Profile Definition
Based on user interviews and market data, we build a precise ICP: firmographic and demographic attributes, job-to-be-done mapping, current pain workflow, buying triggers, evaluation criteria, and key objections. The ICP drives your messaging, outbound targeting, and product prioritisation.
Go-to-Market Validation
Before you build and launch, we help you validate your positioning and channel strategy through structured experiments — landing page tests, outbound response rates, channel conversion benchmarks — giving you evidence that your GTM assumptions hold before committing full execution budget.
Our process
How we deliver Market Research
Research Questions and Methodology Design
We begin by defining the specific decisions the research must inform — pricing model, geographic market, feature prioritisation, buyer persona — and designing the research methodology that will answer those questions most efficiently within your timeline and budget.
User Interviews and Survey Fielding
We recruit and conduct 10–20 user interviews with your target customer profile, using structured interview guides that surface real workflow pain, budget authority, and decision criteria. Where appropriate, we supplement with quantitative surveys for statistical validation.
Desk Research and Competitive Intelligence
We combine primary research with systematic secondary research — analyst reports, public competitor data, review platform mining, job postings analysis, and patent filings — to build a complete picture of the market landscape.
Insight Report and Strategic Recommendations
Research data becomes a structured insight report with an executive summary, key findings, validated personas, competitive positioning map, and specific recommendations — formatted for board presentation, investor materials, or internal product planning.
Stack
Technologies we use
Why Palsoro for Market Research
We Ask the Questions Founders Avoid
Internal market research suffers from confirmation bias — teams find what they want to find. We design research to stress-test your assumptions, not validate them. If the data says your pricing model won't work, you'll hear it from us before you hear it from churned customers.
Research Tied to Product and Engineering Reality
Because we're a full-service technology company, our market research conclusions are grounded in what's technically and commercially buildable. We don't recommend a product direction that would require 18 months of engineering when you have a 6-month runway.
Deliverables That Drive Action
We write research reports that people actually read and act on — clear findings, specific recommendations, and explicit next steps. Not 80-page decks of raw data that gather dust in a shared drive.
We recommend a minimum of 10 interviews to identify consistent patterns and a maximum of 20 before additional interviews yield diminishing insights. For markets with multiple distinct buyer personas, we aim for 6–8 interviews per persona to capture segment-specific differences.
Yes. We use a combination of our research panel network, LinkedIn outreach, and industry community access to recruit participants matching your ICP criteria. For niche B2B markets, we leverage warm introductions from our client and partner network where possible.
A complete research engagement — scope, recruitment, interviews, secondary research, and insight report — typically takes 4–6 weeks. If you need rapid market intelligence on a specific question, we offer focused two-week research sprints targeting a single decision or hypothesis.
Yes, and they frequently are. We structure our research outputs to be investor-presentation-ready, with clear market sizing data, validated problem statements, and customer quotes that strengthen a pitch deck narrative. We can also produce a standalone investor-facing research summary on request.