Case study
Building a Digital Foundation for a Grassroots NGO Working Towards Child Welfare
Summary
Navpankh is a Jaipur-based NGO dedicated to education and rehabilitation for underprivileged children. With powerful on-ground impact but minimal digital presence, they were struggling to attract donors, volunteers, and institutional support. Palsoro partnered with Navpankh to build a brand and digital platform that communicated their story compellingly and converted visitor empathy into action.
"Palsoro gave us a voice we never had digitally. Our donation numbers changed within weeks of launching the new site. For an NGO operating on tight budgets, that impact is transformational."
The situation
Real impact, invisible online
Navpankh had been running successful rehabilitation and education programmes for over seven years, directly impacting hundreds of children. But their digital presence was nearly nonexistent — a basic website with no donation mechanism, no impact reporting, and no way to communicate their work to a broader audience. Grant applications were being rejected partly because funders couldn't assess their credibility online. Volunteer inquiries went nowhere. The organisation needed a digital foundation that matched the quality of their real-world work.
The solution
A trust-building brand and a donation-optimised website
Palsoro started with brand foundations — a logo, colour system, and visual identity that conveyed warmth, hope, and professionalism without feeling corporate. We built a website structured around the three things NGO visitors need: to understand the mission, to see evidence of impact, and to give easily. We integrated a donation flow with UPI, cards, and international transfers, added recurring donation options, and built an impact dashboard showing real-time stats on children supported, meals provided, and education hours delivered. A volunteer portal captured sign-ups and routed them to coordinators automatically.
The result
Donations up 280%. Volunteers quadrupled.
Within three months of launch, online donations increased by 280% compared to the previous year's equivalent period. Monthly site traffic grew to over 15,000 visitors, largely from organic search and social sharing. Volunteer sign-ups quadrupled, giving Navpankh the capacity to expand two of their programmes. Two institutional funders cited the new website as a key factor in approving grant applications that had previously been declined.
Technologies & tools